# identity.md

## Organization Overview
- **Company Name:** GILSON
- **Mission:** To discover GILSON Snowboards, handcrafted in the USA and trusted by riders worldwide, offering Limited Edition artist collaboration snowboards, all mountain and freestyle hybrid camber designs, high performance bindings, and eco conscious apparel built for the slopes and beyond.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Located in the USA, emphasizing handcrafted products. Founding date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to quality, craftsmanship, high performance, and eco-consciousness, delivering products trusted by riders worldwide. (See also: [About Us](https://gilsonsnow.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design, manufacturing, and direct-to-consumer sales of handcrafted snowboards, skis, bindings, and outdoor apparel, including limited edition artist collaborations, with a focus on quality and performance.
- **Location(s) and Geographic Presence:** Primarily operates within the USA, with products handcrafted domestically.
- **Key Partnerships and Affiliations:** Engages in artist collaborations for limited edition product lines.